University of California, Riverside

Creative Design Services



Identity Standards Manual: Department Logos


Department Logos

The UCR identity program has the challenge of integrating hundreds of academic and administrative entities (“departments”) and their hierarchies within a unified brand. A system of customized logos extending and reinforcing the university’s two main logos has been created for all such entities within the university.

Primary Wordmark Department Lock-ups

Approved vertical and horizontal department logos use either the UCR wordmark or UCR monogram. Department names must lock up in approved font and correct size. Creative Design Services will provide up to four variations of your logo free of charge.

Vertical lock-ups

Monogram Department Lock-ups

When using a department monogram, it is recommended that the words “University of California, Riverside” always be present within the document or, at the very least, on the cover.

monogram internal lockups

Identity “taglines” (e.g., branding phrases, like “Just do it”) can be used by departments to reinforce their marketing position. A tagline should be part of the overall design of a page rather than a locked-in logo element. Positioning a tagline as an integral part of a department-branded logo is not allowed.

If you need assistance with your department-branded logo, please contact Creative Design Services ((951) 827-7178). Up to four logo variations will be provided to you free of charge.

Department-within-department Logos

Shown below are examples of the tiered logo system, which allows up to two additional levels of hierarchy.

Primary Wordmark Department-within-department Lock-ups

primary identity lock ups

Monogram Department-within-department Lock-ups

primary identity monogram lock ups

If you need assistance with your department branded logo, please contact Creative Design Services ((951) 827-7178). Up to four logo variations will be provided to you free of charge.

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More Information 

General Campus Information

University of California, Riverside
900 University Ave.
Riverside, CA 92521
Tel: (951) 827-1012

Department Information

Creative Design Services
1156 Hinderaker Hall

Tel: (951) 827-7178
Fax: (951) 827-5008
E-mail: luis.sanz@ucr.edu

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