Identity Standards Manual: Department Logos
Department Logos
The UCR identity program has the challenge of integrating hundreds of academic and administrative entities (“departments”) and their hierarchies within a unified brand. A system of customized logos extending and reinforcing the university’s two main logos has been created for all such entities within the university.
Primary Wordmark Department Lock-ups
Approved vertical and horizontal department logos use either the UCR wordmark or UCR monogram. Department names must lock up in approved font and correct size. Creative Design Services will provide up to four variations of your logo free of charge.
Monogram Department Lock-ups
When using a department monogram, it is recommended that the words “University of California, Riverside” always be present within the document or, at the very least, on the cover.
Identity “taglines” (e.g., branding phrases, like “Just do it”) can be used by departments to reinforce their marketing position. A tagline should be part of the overall design of a page rather than a locked-in logo element. Positioning a tagline as an integral part of a department-branded logo is not allowed.
If you need assistance with your department-branded logo, please contact Creative Design Services ((951) 827-2630). Up to four logo variations will be provided to you free of charge.
Department-within-department Logos
Shown below are examples of the tiered logo system, which allows up to two additional levels of hierarchy.
Primary Wordmark Department-within-department Lock-ups
Monogram Department-within-department Lock-ups
If you need assistance with your department branded logo, please contact Creative Design Services ((951) 827-2630). Up to four logo variations will be provided to you free of charge.
