Identity Standards Manual: UCR Monogram
UCR Monogram
The UCR monogram is a shortened version of the primary wordmark. Incorporating the style and colors of the wordmark, the monogram reinforces brand recognition using the university’s abbreviated name. The monogram’s shortened size has advantages over the primary wordmark. It is more quickly interpreted and fits better for certain applications, such as promotional items like T-shirts, cups, mugs, key chains and button pins.
The UCR monogram is redundant when displayed on the same page with the primary wordmark. However, when using the monogram, please be sure to locate the complete university name somewhere on the same page, document or other application, if at all possible. This helps to clearly identify that the letters “UCR” mean the University of California, Riverside.
The monogram is an approved institutional logo of the university and the pages that follow outline specifications and correct use.
UCR Monogram: Approved Colors
Monogram: UCR Gold/UCR Blue
Whenever possible, the monogram should be used in the approved UCR Gold and UCR Blue colors.
Monogram: UCR Blue
When only one color is available or the background does not lend itself to the two-color rendition, there are three one-color versions that can be used: UCR Blue, Grayscale/Black and Black.
Monogram: Grayscale/Black
Monogram: Black
UCR Monogram: Approved Reverse
When displaying the UCR monogram on a background color, it is best to place it on one of the primary identity colors, UCR Blue or UCR Gold. This reinforces the strength of the identity.
When the monogram must be placed on a busy background, it should be reversed out to white.
UCR Monogram: Clear Space
To keep the integrity of the logo, the monogram must be surrounded by clear space at least equal to the width of the letter “U.” Other design elements, such as type, photography and illustrations, must not be positioned within the “X” clear space. As a general rule, the more clear space around the monogram the better. For example, the monogram would be the only logo on a page.
UCR Monogram: Minimum Size
The monogram can be scaled down to a minimum size of 1 inch
For applications between 0.375 and 1 inch, like printing on a lapel pin, a different “small scale monogram” has been created. Use this version of the logo to maintain fine detail and readability at this scale. The monogram should not be used in applications smaller than 0.375 inch.
For questions about monogram clear space, small applications or exceptions, please contact Creative Design Services at (951) 827-2630.
