University of California, Riverside

Creative Design Services



Identity Standards Manual: UC Riverside Stationery


UC Riverside Stationery

The university’s letterhead, envelopes and business cards were designed to maintain the integrity of the campus identity and establish a professional quality stationery system to represent the institution.

UCR stationery

Two versions of approved letterhead are available, one following a more traditional style. To maintain identity integrity and quality, only professionally produced printing press versions of the letterhead printed with official UCR Blue and UCR Gold colors are currently permitted. Content other than that shown here (UCR wordmark and return address information) may not be included on the preprinted letterhead without approval by the Office of Strategic Communications. Approved letterhead is readily available by order through UCR Printing & Reprographics. Digital letterhead file templates of UCR stationery are not available or permitted.

For any questions about the use of university stationery or exceptions, please contact Creative Design Services at (951) 827-7178.

UCR Stationery: Letterhead

The letterhead examples illustrate approved formatting of standard two-color business letters.

Letterhead

Primary Version

For the more traditional version of the letterhead, it is suggested that Times New Roman be used as the typeface for body text with type size at 10 point and line spacing set at 16 point (Format > Paragraph > Line Spacing). Set the top margin at 1.875", the bottom margin at 1.25", the left margin at 1.25", and the right margin at 1.25". Begin with the date on the first line. Leave two empty line spaces between the date and address and three line spaces between the closing and signatory name. Leave one empty line space between all other paragraphs.

Alternate Version

For the alternate version of the letterhead, set the top margin at 1.5", the bottom margin at 1.25", the left margin at 1.75" and the right margin at 1".

UCR Stationery: Letterhead, Second Page

General guidelines for formatting second and multiple pages are shown here. Flexibility is allowed, depending on content and length of the letter.

Letterhead page 2

UC System Letterhead

In addition to official UCR letterhead, UC system stationery may be approved for use on a case-by-case basis for those departments and units involved in system-wide business and communication activities.

UC System Letterhead

For specialized applications that require the use of system-wide UC stationery, please refer to the UC Office of the President or their Web site, www.universityofcalifornia.edu/graphicresources/guidelines.php.

UCR Stationery: #10 Envelope

The example illustrates the formatting to be used on #10 envelopes.

#10 Envelope

The recommended typeface for body text is Times New Roman 10 point with line spacing set at 16 point (Format > Paragraph > Line Spacing). Set the top margin at 2" and the left margin at 4.125".

UCR Business Cards

Four approved business card formats for general use are shown here. All four cards print in the UCR identity colors, UCR Gold, UCR Blue and UCR Gray. Approved fonts for business cards are Trade Gothic Bold, Trade Gothic Medium and Trade Gothic Oblique.

Business cards

All cards have been designed to exact specifications. Changes to design layout, font sizes and font cases (upper & lower) are not permitted. The cardholder’s personal information belongs below the UCR wordmark, with the key departmental affiliation (e.g., college or school for academic affiliations; office name for nonacademic administrative units) to the right of the logo.

For multiple affiliations, the cardholder must list the primary (e.g., college) affiliation at the card upper right, with the option of listing another affiliation with the personal information. For example, the business card for a professor of social sciences would include College of Humanities, Arts and Social Sciences on the upper right, with her name and title and departmental affiliation under the UCR logo.

Additional affiliation information can be printed on the card back. For example, a professor with a college and department affiliation can list his position as journal editor or center director on the card back.

If printing is requested on the back of the card, such as a translation of the card in a foreign language, please be advised that only text is allowed and it must print in a predetermined area in approved font size and color. Other logos or images are not permitted on the back of the card. In the case of the translated card, these fonts require printing on specific materials, so please consult Creative Design Services for ordering information.

Shown here are several examples of correct business card applications, including an approved format for a UCR graduate student business card. Note that deans must approve the issuance of and format for all graduate student cards.

Business cards

When ordering business cards, please contact UCR Printing & Reprographics, (951) 827-4444. For all identity guideline questions, please contact Creative Design Services, (951) 827-7178.

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More Information 

General Campus Information

University of California, Riverside
900 University Ave.
Riverside, CA 92521
Tel: (951) 827-1012

Department Information

Creative Design Services
1156 Hinderaker Hall

Tel: (951) 827-7178
Fax: (951) 827-5008
E-mail: luis.sanz@ucr.edu

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