University of California, Riverside

Creative Design Services



Identity Standars Manual: UCR Sub-brands and Highlander Logos


UCR ARTSblock, UCR Palm Desert Center and University Extension have been given sub-brand status due to their unique relationship with the university and the community. The UCR logo guidelines apply equally to sub-brands. In addition, sub-brands may have their own coordinated designs for letterhead, business cards and envelopes. If you have questions about, or need assistance with, your sub-brand logo, please contact Creative Design Services, (951) 827-7178.

UCR identity standards and logo guidelines also apply to UCR Athletics. There are five approved Highlander logos dedicated to promoting UCR’s 17 sports teams. These specialty logos are not to be used as a substitute for the official UCR logo. Questions about the appropriate use of Highlander logos can be answered by Creative Design Services. Requests for the UCR Highlander logos should be directed to UCR Athletics, (951) 827-5438.

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More Information 

General Campus Information

University of California, Riverside
900 University Ave.
Riverside, CA 92521
Tel: (951) 827-1012

Department Information

Creative Design Services
1156 Hinderaker Hall

Tel: (951) 827-7178
Fax: (951) 827-5008
E-mail: luis.sanz@ucr.edu

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