Identity Standards Manual: UCR Typefaces
Sabon and Trade Gothic
Typography is key to consistent communications at UCR. The two recommended typefaces for university communications are a serif and sans serif font: Sabon and Trade Gothic, respectively. These two typefaces are designed to format well on both PC and Macintosh platforms.
Sabon is a traditional serif typeface that displays well in text and body copy. Trade Gothic is a compact sans serif typeface that is recommended for headlines and titles.
For all correspondence, system fonts should be used. Times New Roman is recommended for body copy and Arial is recommended for headlines.
Sans Serif Typeface Family
Serif Typeface Family
