University of California, Riverside

Creative Design Services

Our Portfolio

Highlanders Basketball Ad

Project Details

CDS creates promotional posters of all shapes and sizes including those for posting on walls, insertion into free-standing frames, as bus posters and for self-mailing or envelope stuffing. In addition to posters, CDS creates promotional materials of other kinds, including ads for magazines and newspapers, static online ads, and other promotional insertions. The design of this poster promoting UCR Men’s Basketball games was based on a collage of action photography.

Living the Promise Ad 1
Living the Promise Ad 2

Project Details

CDS draws from a database of constantly-refreshed professional photography contracted by our marketing department, and from a wealth of stock photography images. This design, which emphasizes a text-based message, enhances the message with simple imagery extracted from campus photography and stock images. Ads based on this design were used in national publications, regional billboards and an airport kiosk as part of a national UCR marketing campaign with the theme, “Living the Promise.”

Shown above is the basic design used in ads promoting UCR health care (1) and sustainability research (2).

More Information 

General Campus Information

University of California, Riverside
900 University Ave.
Riverside, CA 92521
Tel: (951) 827-1012

Department Information

Creative Design Services
1156 Hinderaker Hall

Tel: (951) 827-7178
Fax: (951) 827-5008

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