University of California, Riverside

Creative Design Services

Identity Standards Manual: Examples and Applications

An identity system is commonly used in letterhead and other stationery, on websites, and in brochures and other marketing materials. There are many other useful and acceptable applications of an identity system, including street and booth banners, promotional giveaways and logo wear. These applications are official representations of the university and must use an approved identity of the university or the unit represented, and may not use any other logo. This is particularly important in applications that will be used off campus, such as booth or other traveling banners, promotional items distributed at fairs, or those sent for displaying in K-12 classrooms.

Below are some examples of UCR identity system applications.

Examples of identity system usage

Below are some examples of how the UCR wordmark and monogram might be applied to promotional or specialty items.

Examples of promotional items


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General Campus Information

University of California, Riverside
900 University Ave.
Riverside, CA 92521
Tel: (951) 827-1012