University of California, Riverside

Creative Design Services

Identity Standards Manual: UCR Typefaces

Sabon and Trade Gothic

Typography is key to consistent communications at UCR. The two recommended typefaces for university communications are a serif and sans serif font: Sabon and Trade Gothic, respectively. These two typefaces are designed to format well on both PC and Macintosh platforms.

Sabon is a traditional serif typeface that displays well in text and body copy. Trade Gothic is a compact sans serif typeface that is recommended for headlines and titles.

For all correspondence, system fonts should be used. Times New Roman is recommended for body copy and Arial is recommended for headlines.

Sans Serif Typeface Family

Trade Gothic No. 18

Trade Gothic No. 20

Trade Gothic No. 2

Trade Gothic Bold

Trade Bothic Medium

Trade Gothic Light

Trade Gothic Oblique

Serif Typeface Family

Sabon Roman

Sabon Italic

Sabon Bold

Sabon Bold Italic


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General Campus Information

University of California, Riverside
900 University Ave.
Riverside, CA 92521
Tel: (951) 827-1012